Get the Software-Defined Study
Software-Defined Is a Leadership Challenge
Software increasingly defines industrial products.
Functionality, integration capability and even business models are shaped by software.
Yet many organizations struggle not with technology itself but with integration, decision logic and learning speed. This independent industry study examines recurring structural patterns in software-defined environments and what they reveal about leadership and organizational capability.
Software has become a key differentiator for industrial products. Functionality, security, updatability, and increasingly also business models are defined by software. This development is clearly recognized
by managers at all levels. The strategic importance of software quality is therefore considered to be correspondingly high.
However, the results of this survey reveal a key area of tension:
The importance of software is growing faster than the ability of organizations to systematically master it.
This tension is consistent across industries, company sizes, and hierarchical levels. It is not a reflection of a lack of competence or will, but rather points to a structural problem. Many organizations are still
designed according to logic developed for mechanical products and not for software-dominated value creation.
Why This Study
Organizations invest heavily in software quality.
Processes are refined.
Tools are introduced.
Standards are expanded.
And yet familiar tensions remain:
- Unclear or changing requirements
- Integration friction across teams and systems
- Conflicting goals between time, cost and quality
- Increasing coordination complexity
This study shifts the perspective from individual measures to the structural conditions under which software quality is created – or constrained.
Three Core Patterns
One Goal – Different Interpretations
Software quality is widely recognized as strategically important. Yet its meaning differs across hierarchical levels. Executives emphasize competitiveness and risk. Middle management focuses on controllability and trade-offs.
Operational teams emphasize clarity of requirements and working conditions. These perspectives are individually rational but rarely systematically translated.
Responsibility Is Distributed – Leadership Is Fragmented
Operational responsibility for software quality is clearly assigned. However, decision-making authority over priorities, resources and trade-offs is often separated from it. The result is local optimization without systemic effect.
Software Grows Faster Than Organizations Learn
The role and impact of software in products are increasing rapidly. Organizational learning, however, often remains project-based and reactive. Sustainable software quality depends on aligning learning and decision structures with the dynamics of software-defined systems.
Who Should Read This Study
This study is intended for:
- Executives responsible for software-driven business models
- Division and department leaders in R&D and quality
- Transformation leaders in software-defined contexts
- OEMs and suppliers navigating increasing integration complexity
It is written for decision-makers who recognize that software-defined is not primarily a technical challenge, but an organizational one.

